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                       As the World Summit on Sustainable Development (WSSD) 
                        approaches, conflicts intensify between North and South, 
                        civil society and industry. Northern governments continue 
                        to stubbornly defend corporate-led globalisation, including 
                        market liberalisation and privatisation of public services, 
                        as part of 'sustainable development'. Calls from civil 
                        society for binding regulations on corporate behaviour 
                        are being ignored, instead business is given a central 
                        role as provider of 'Type II' outcomes for the summit. 
                        Corporate lobby groups have already submitted over 50 
                        projects for UN approval, many of which depict environmentally 
                        destructive industries as contributors to sustainable 
                        development. At the final preparatory conference before 
                        the Johannesburg summit, the NGO mining caucus decided 
                        to boycott the summit in protest against the corporate 
                        bias in the WSSD process and against greenwash projects 
                        receiving the UN's seal of approval. 
                      PrepCom IV, the final preparatory meeting before the 
                        World Summit on Sustainable Development (WSSD), ended 
                        without consensus. At the 'Rio+10' summit in late August, 
                        governments are supposed to strike a deal on future global 
                        policies for 'sustainable development', the catch-all 
                        phrase used by all parties to describe their responses, 
                        however inadequate, to the accelerating global social 
                        and ecological crisis. The conference on the Indonesian 
                        island of Bali (May 27th to June 7th) revealed deep conflicts 
                        and underlined how much is at stake at Rio+10. As one 
                        meeting participant put it, "Overall what is happening 
                        in the WSSD process is centered around the question of 
                        which regime - the UN or trade and financial interests 
                        - shapes present and future global governance for whom."1
                       Battling over aid and trade
                       The negotiation text coming out of the Bali summit is 
                        so weak that many NGOs are doubting whether they should 
                        remain committed to the WSSD process. At the same time, 
                        the so-called "Chairman's Text" is full of bracketed sections 
                        with potentially far-reaching consequences. The fiercest 
                        conflicts are over trade and finance issues,2 reflecting 
                        the deep contradictions between neoliberal globalisation 
                        policies on the one hand and environmental and social 
                        goals on the other. Northern governments in the US-led 
                        JUSCANZ group (including Japan, Canada, Australia and 
                        New Zealand) squarely rejected the demands of the Southern 
                        G-77 governments to spell out the myriad problems caused 
                        by the current global economic model. With the EU, these 
                        Northern governments instead pushed for positive references 
                        to the new round of trade talks in the World Trade Organisation 
                        (WTO), including the controversial proposal for negotiations 
                        on investment, government procurement and other issues 
                        currently beyond the WTO's reach. The Northern bloc's 
                        recipe for 'sustainable development' also included rejecting 
                        new funding for Southern countries. At the original 1992 
                        Earth Summit in Rio de Janerio, the rich countries pledged 
                        to contribute 0.7% of their GDP as development aid for 
                        poorer countries, a commitment that has been conveniently 
                        forgotten by the vast majority of Northern governments. 
                        In Bali, the US government took the lead in refusing development 
                        aid a place in the Plan of Implementation. Instead they 
                        argued for bilateral agreements in which aid is made conditional 
                        to political and economic reform in the recipient countries. 
                        "We are going to create a competition in the developing 
                        world for those dollars", US representative James Connaughton 
                        explained.3 The proposed conditionality is comparable 
                        to the structural adjustment programs imposed by the International 
                        Monetary Fund in recent decades, with devastating social 
                        and ecological effects.
                       Another North-South clash occurred when Northern negotiators 
                        questioned the validity of one of the most important principles 
                        adopted at the Rio summit: the principle of common but 
                        differentiated responsibilities. The governments of industrialised 
                        countries want to escape their historical responsibility 
                        to take action first and to provide funding. The negotiating 
                        text is littered with references to the implementation 
                        of the WTO's controversial TRIPs agreement on intellectual 
                        property rights. The US government wants to consolidate 
                        the status of the TRIPs agreement to overrule competing 
                        UN agreements on biodiversity, which give Southern governments 
                        countries the right to ensure public access to medicines 
                        and to get a share of the benefits from biodiversity.
                       The ideological battle over trade and finance issues 
                        that was so prominent at the Bali summit has far-reaching 
                        implications. At its core is the question whether the 
                        process of corporate globalisation, including WTO-style 
                        trade and investment liberalisation, can simply continue 
                        or whether it is fundamentally at odds with 'sustainable 
                        development'. The future of the UN also hangs in the balance 
                        - will it entirely bow to the neoliberal world view dominant 
                        in other global institutions? The outcomes of this North-South 
                        struggle will be decisive for debates in numerous other 
                        fora, including the run-up to the next WTO ministerial 
                        meeting, in September 2003 in Cancun, Mexico.
                       Public-private panacea?
                       In UN jargon, the outcomes of the Summit are categorised 
                        as 'Type I' and 'Type II'. 'Type I' outcomes are the traditional 
                        intergovernmental agreements negotiated between UN member 
                        states. For Johannesburg, governments do not aim to renegotiate 
                        the Rio agreements. Talks instead concentrate on a Plan 
                        of Implementation/Action (the aforementioned Chairman's 
                        Text) - intended to develop national and global policies 
                        and programs - and a Political Declaration, in which governments 
                        are expected to recommit to Agenda 21 and the pursuit 
                        of 'sustainable development'. Type II outcomes are a new 
                        and controversial category: partnership projects aiming 
                        to implement 'sustainable development', undertaken jointly 
                        by different players, such as governments, civil society 
                        or business.4 At Bali, both Type I and II outcomes were 
                        heavily disputed.
                       Concerning Type I outcomes, Bali revealed a serious lack 
                        of political will among the governments to agree on targets 
                        and timetables to address pressing environmental and social 
                        problems, such as access to water and energy, sustainable 
                        fishing, climate change or loss of biodiversity. Along 
                        with the unwillingness to commit to new funding, there 
                        is little chance of effective policies to bring about 
                        much needed change. No less worrying is the neoliberal 
                        bias in the negotiating text, which opens the door for 
                        accelerated privatisation of basic services. The text 
                        calls for action in five areas where poverty and environmental 
                        degradation are most acute: water, energy, health, agriculture 
                        and biodiversity. However, the focus is strongly on 'efficiency' 
                        and participation of the private sector in the delivery 
                        of those essential services, through private-public partnerships. 
                        The underlying message: governments are to outsource the 
                        delivery of water, energy and health to private corporations.
                       Leaving the basic needs of billions of poor to the market 
                        forces is a dangerous game. In contrast to the public 
                        sector, corporations are profit-driven, and this is equally 
                        true when they operate in water supply or other key services. 
                        Experience shows that private sector delivery quickly 
                        results in price rises, often to the extent that low-income 
                        people lose access to these essential services.5 However, 
                        the current bias of the Chairman's Text towards market-based 
                        delivery in the five priority areas fits hand in glove 
                        with corporate campaigns in the run-up to Rio+10.
                       Type II travesty
                       Corporate lobby groups like Business Action for Sustainable 
                        Development (BASD) responded with enthusiasm when the 
                        UN announced that public-private partnerships between 
                        industry, NGOs and governments will be included as official 
                        "Type II" outcomes of the Johannesburg summit. The BASD 
                        website already lists 54 corporate projects submitted 
                        for consideration as Type II outcomes in Johannesburg.6 
                        The Bali Prep-com, however, showed that NGOs are sceptical 
                        or outright opposed to the concept. Large parts of global 
                        civil society reject the idea of outsourcing 'sustainable 
                        development' to the corporate world.
                       The UN bureaucrats in charge of the preparatory process 
                        of Rio+10 tried to pour oil on troubled waters, claiming 
                        that the new focus on Type II outcomes would by no means 
                        substitute government action, only complement it by helping 
                        to 'implement sustainable development'. But outspoken 
                        opposition from civil society did not make Northern governments 
                        think twice about the wisdom of their policies. Instead, 
                        the very vocal US and EU negotiators dominated in their 
                        promotion of partnership projects as the preferred outcome 
                        of the WSSD, particularly in the areas of water, energy, 
                        health, agriculture and biodiversity. This approach was 
                        supported by the industry lobbyists present in Bali, such 
                        as those from the BASD, a joint campaign by the World 
                        Business Council for Sustainable Development (WBCSD) and 
                        the International Chamber of Commerce (ICC).
                       Rio Tinto's Lord Holme of Cheltenham, for instance, is 
                        the BASD's vice-chair and a veteran of both the ICC and 
                        the WBCSD. He joined the BASD's key representative in 
                        South Africa, Reuel Khoza, to argue for a combination 
                        of corporate partnership projects and improved governance 
                        in the South as the recipe for 'sustainable development'. 
                        Khoza, chairman of South African electricity company Eskom, 
                        referred to the UN's Global Compact with corporations 
                        and the Global Reporting Initiative (GRI - a set of guidelines 
                        for reporting on the social, environmental and human rights 
                        performance) as guarantees of transparency in Type II 
                        projects.7 He announced that some of the partnership projects 
                        submitted by the BASD would also aim to implement the 
                        New Partnership for African Development (NEPAD). NEPAD, 
                        the 'development path' crafted by the South African and 
                        other African governments, is widely opposed by African 
                        civil society. The neoliberal NEPAD promotes the privatisation 
                        of water, electricity, transport and telecommunication 
                        services, as well as continued debt repayments and the 
                        further liberalisation of markets and international investment 
                        flows. BASD chairman Mark Moody-Stuart waxed lyrical on 
                        how industry is developing partnerships in sectors like 
                        water, energy, health, agriculture and biodiversity, and 
                        praised industry's work towards sustainable production 
                        and consumption in every sector. The former CEO of Shell 
                        also presented a new initiative for boosting corporate 
                        investments in the world's poorest countries that is being 
                        developed under the umbrella of the Global Compact - a 
                        voluntary partnership between the UN, the corporate sector 
                        and some NGOs around a set of social, human rights and 
                        environmental principles.8 The Global Compact is criticised 
                        by large sections of civil society because it lacks monitoring 
                        and enforcement, which makes it a virtual UN seal of approval 
                        for big business. Moody-Stuart admitted that working in 
                        partnership with NGOs lends credibility to corporate initiatives, 
                        "If business did this on its own, there would be doubtless 
                        be suspicion that this was business seeking low labour 
                        costs or areas with low or unregulated standards."9
                       Corporate complaints
                       "The WBCSD is in a strong position to benefit from the 
                        WSSD process", reads a WBCSD memo evaluating the Bali 
                        Prep-Com, which also mentions that the business group 
                        is "getting many proposals for cooperation and partnerships."10 
                        WBCSD boss Bjorn Stigson is however not entirely satisfied. 
                        In the memo, Stigson complains about the process being 
                        handled by the normal UN bureaucracy, while Rio 92 "had 
                        a dedicated secretariat focused only on that conference 
                        and its outcome, led by Maurice Strong."11 Stigson led 
                        the WBCSD's successful campaign towards the Rio summit 
                        in 1992.
                       While the European employers federation UNICE complains 
                        that it is "not being listened to" in the preparations 
                        for the Johannesburg summit,12 the political trends in 
                        the WSSD process fit hand in glove with the corporate 
                        agenda. A columnist in Tomorrow, a glossy magazine linked 
                        to the WBCSD, predicts that, "You can be sure that business 
                        ISN'T going to be ignored in Johannesburg".13 "UN Secretary-General 
                        Kofi Annan has invested too much personal capital in his 
                        Global Compact to allow the little matter of the WSSD 
                        to jeopardise relations between the UN organisation and 
                        its friends in the business community", the columnist 
                        concludes.
                       Business still seems nervous, due in part to widespread 
                        criticism of Type II projects being endorsed as summit 
                        outcomes. More importantly, however, they fear the growing 
                        consensus in civil society on the need for binding international 
                        rules for TNCs. In an executive update to the members 
                        of the WBCSD, the groups president Bjorn Stigson complained 
                        about the scepticism with which the NGO community met 
                        Type II partnership projects at Bali. In his memo, Stigson 
                        also describes how outspoken NGOs demanded corporate accountability 
                        and monitoring. "It might be worth noting", Stigson writes, 
                        "that the normally more responsible NGOs like WWF were 
                        not much present in Bali and left the multistakeholders 
                        dialogue to more radical groups." "We have voiced our 
                        concern to WWF about that,"14 Stigson elaborates, giving 
                        a revealing insight to the apparently cosy relations between 
                        the WBCSD and one of the major environmental NGOs.
                       Bad news for corporate accountability
                       Industry was the only one of the UN's so-called major 
                        groups (categories of 'stakeholders', also including NGOs, 
                        youth, farmers, indigenous people, scientists and women) 
                        opposed to the launch of negotiations on a UN convention 
                        on corporate accountability15. Unfortunately, business 
                        has strong allies among the governments. Japan, the EU 
                        and the US oppose the idea, claiming that the OECD's voluntary 
                        guidelines on multinational corporations is sufficient 
                        to guarantee corporate accountability. The support from 
                        the G77 group of countries, including China, for a legally 
                        binding framework for transnational companies is therefore 
                        likely to be in vain. The negotiating text calls for the 
                        "promotion of corporate accountability and responsibility 
                        and the exchanges of best practices", referring to voluntary 
                        schemes such as the Global Reporting Initiative, the Global 
                        Compact or the OECD guidelines.16
                       Predictably, the BASD's Lord Holme praised the text's 
                        voluntary focus.17 Encouraged by the political winds in 
                        the Rio+10 preparations, business stubbornly continues 
                        its irresponsible campaign for industry self-regulation 
                        and voluntary action as alternatives to effective and 
                        binding regulation of corporate behaviour. Underlining 
                        the unfortunate hollowness of their commitment to 'sustainable 
                        development', corporate groupings also work hard to maintain 
                        the limited scope of voluntary initiatives. Within the 
                        WBCSD for instance, there is "strong concern about the 
                        very expanded reporting requirements in Global Reporting 
                        Initiative's new draft guidelines."18 The Global Reporting 
                        Initiative has been one of the favourite 'alternatives' 
                        promoted in corporate campaigns against binding regulation.
                       WBCSD: neoliberal environmentalism?
                       In terms of engaging in and shaping the global debate 
                        on environment and development, the WBCSD is the most 
                        experienced corporate lobby group. It was created to provide 
                        business input into the 1992 Earth Summit in Rio de Janeiro, 
                        and contributed to blocking attempts to regulate business. 
                        The group promoted the (then new) concept of TNCs being 
                        allies in the pursuit of 'sustainable development'.19 
                        The WBCSD is a coalition of 150 large corporations, currently 
                        chaired by Shell's Phil Watts20. The group assists its 
                        member corporations, many of which have a troubled social 
                        and environmental record, with adapting their operations 
                        as well as their image. It is not easy to assess the degree 
                        to which the WBCSD's activities are perception management 
                        (greenwash) or a genuine pursuit of change based on the 
                        ideology of corporate environmentalism. There is no doubt 
                        that many in the WBCSD's staff genuinely believe that 
                        enlightened businesses taking voluntary action, including 
                        faster introduction of new technology, can bring about 
                        'sustainable development'. While striving for positive 
                        change within corporations is obviously a good thing, 
                        the WBCSD's political influence is an entirely different 
                        matter. The WBCSD's neoliberal political programme is 
                        deeply flawed and the groups lobbying power therefore 
                        a serious obstacle to the formation of ecologically sustainable 
                        and socially just policies.
                       The WBCSD's analysis of global environmental and social 
                        problems is less superficial than most other corporate 
                        lobby groups, such as the ICC. Where the ICC presents 
                        an unrealistic and rosy image of trade and investment 
                        liberalisation, the WBCSD admits there are (side-)effects 
                        to be dealt with. In the WBCSD's vision corporations should 
                        equally pursue economic, environmental and social goals. 
                        In reality, the prioritisation of these different goals 
                        is far from balanced in the WBCSD's brand of corporate 
                        environmentalism. Despite the often well developed analysis, 
                        the WBCSD's agenda for change comes very close to the 
                        short-sighted vision of most other corporate lobby groups. 
                        The business council does not even start to question the 
                        fundamentals of economic globalisation. It mechanically 
                        advocates market-based mechanisms and technological fixes 
                        as solutions to the world's problems. An example is the 
                        "eco-efficiency" concept developed and promoted by the 
                        group.
                       According to WBCSD Director Claude Fussler, eco-efficiency 
                        aims to separate quality of life and economic growth from 
                        their intense use of natural resources.21 The problem 
                        is not only that the WBCSD includes such dangerous technologies 
                        as nuclear and biotechnology in its future scenarios. 
                        The WBCSD's faith in techno-fixes is so strong that it 
                        believes the over-consuming models of society and lifestyles 
                        of the North can be expanded to the rest of the planet, 
                        while common sense tells us that this will lead to ecological 
                        collapse.
                       UNEP assessments
                       The limits of the WBCSD's approach is occasionally recognised 
                        by the UN institutions that have embraced corporate environmentalism 
                        championed by business groupings. In the process towards 
                        Johannesburg, the UN Environmental Program (UNEP), probably 
                        the UN body which works most closely with industry, has 
                        published a series of reports on 22 industry sectors. 
                        The report '10 years after Rio: The UNEP assessment' attempts 
                        to evaluate the progress that industry has made in terms 
                        of 'sustainable development', and concludes that "improvements 
                        are overtaken by economic growth and increasing demand 
                        of goods and services."22 The UNEP report supports industry 
                        self-regulation and voluntary action, but admits that 
                        "most voluntary initiatives are still characterised by 
                        problems of effective implementation, monitoring, transparency, 
                        and free riders." UNEP goes on to conclude that "few voluntary 
                        initiatives are directly linked with government policy 
                        and regulatory frameworks in a way that would complement 
                        the strengths and weaknesses of both." The sector reports 
                        - ranging from aluminium, over oil and gas, food, chemicals 
                        and transport to water - are written by various business 
                        organisations.
                       A particularly flawed assessment is the one put together 
                        by the advertising industry, which claims to be a 'fundamental 
                        ally of sustainability'.23 The report rejects the idea 
                        that the sector encourages excessive consumption and claims 
                        that it only reflects prevailing social values for which 
                        they bear no responsibility. In a remarkable spin exercise, 
                        the reports argues that the advertising sector contributes 
                        to global sustainable development by enabling the diffusion 
                        of better products developed through innovation, thereby 
                        "helping to improve the quality of life". The spin doctors 
                        behind the report do admit that, "below a certain level 
                        of income advertising has no real role to play."24
                       WBCSD steps up Rio+10 campaign
                       All the WBCSD's 'advocacy and awareness' campaigns now 
                        focus on influencing the WSSD. "This way we can help to 
                        shape the framework conditions and influence the direction 
                        of the sustainable development debate," the group's website 
                        explains.25 A core team of 14 members has masterminded 
                        the WBCSD's strategy and work plan. Among the visible 
                        elements of the campaign are a series of ideological reports 
                        published during the past year and a half, centered around 
                        the idea that 'free markets' are a pre-condition for 'sustainable 
                        development'. The same message is promoted in the WBCSD's 
                        media outreach campaign, centred around regular sponsored 
                        sections in the International Herald Tribune. In Johannesburg, 
                        the WBCSD will launch a book full of case studies of environmental 
                        and social initiatives by WBCSD corporations, cleverly 
                        titled 'Walking the Talk'.
                       In Johannesburg, the WBCSD also plans to promote its 
                        six sectoral projects, all of which it has submitted to 
                        become Type II outcomes from the summit. The projects, 
                        covering forestry, mining and metals, transport, cement, 
                        electricity utilities and the financial sector, are coordinated 
                        by WBCSD member corporations. They look at sustainability 
                        performance and the challenges ahead for the sector as 
                        a whole. The WBCSD claims that the ultimate purpose is 
                        to change industry practices and policies to make them 
                        more sustainable. The WBCSD has made extensive use of 
                        multistakeholder dialogues in these projects. According 
                        to WBCSD boss Bjorn Stigson, "this is essential because 
                        stakeholder acceptance is fundamental to industry maintaining 
                        its 'license to operate' and achieving a stable environment 
                        for long-term investment."26 At the Bali Prep-com, the 
                        WBCSD presented a new brochure, 'Sector projects', outlining 
                        the progress to date in all the projects. According to 
                        Summit Focus (the WBCSD newsletter on the WSSD) one of 
                        the goals of the brochure is to "qualify the projects 
                        for submission as UN 'Type II' outcomes."27
                       All six projects are run by working groups made up of 
                        WBCSD corporations. Initially, research is commissioned 
                        from an independent body, the results of which are later 
                        published as a report. An assurance group of 'experts' 
                        is supposed to guarantee the neutrality and validity of 
                        the findings. While the WBCSD emphasises the transparency 
                        and objectivity of the projects, there are real problems 
                        in the limits of what is discussed and even more so in 
                        the conclusions. All six projects aim to publish their 
                        reports in time for Johannesburg. The three projects nearest 
                        completion - on mobility, forestry and mining - are also 
                        the ones that have created most controversy.
                       Sustainable mobility?
                       The WBCSD's 'Sustainable Mobility' project, focusing 
                        on the transport sector, released its first report in 
                        March 2001.28 The working group is run by major automobile 
                        and energy corporations, including BP, DaimlerChrysler, 
                        General Motors, Michelin, Norsk Hydro, Renault, Shell 
                        and Toyota. The project claims to develop a long-term 
                        vision of future mobility, but fails to tackle the inherent 
                        unsustainability of continued growth in global transport 
                        volumes.
                       A characteristic feature of WBCSD projects is their attitude 
                        to civil society groups with a moderate critique. This 
                        kind of 'constructive criticism' is often included in 
                        project reports or on websites. The 'Sustainable Mobility' 
                        website, for instance, features an article describing 
                        some NGO critique to the project's report, while highlighting 
                        that the critics "acknowledged the report was not unduly 
                        biased towards the interests of the auto and oil industries."29 
                        This approach contributes to an open, transparent and 
                        consensus-seeking image. Meanwhile, those with a more 
                        fundamental critique are not offered any such space. The 
                        'Sustainable Mobility' website for instance is silent 
                        about Prague-based campaign group Carbusters, which has 
                        strongly criticized the project's corporate vision. Carbusters 
                        slammed the project for merely promoting technological 
                        fixes and the privatisation of public transport systems, 
                        while refusing to consider the option of reduced mobility. 
                        After attending one of the project's stakeholder dialogues, 
                        Carbusters concluded that "It all boils down to another 
                        advertising campaign for their wonderful 'green' cars."30 
                        The 'Sustainable Mobility' website provides information 
                        about the stakeholder dialogue held in Prague, but is 
                        silent about the protest action held outside the event.31 
                        On seeing the activists, the project director's first 
                        reaction was to ask: "Do any journalists know about this?"32
                       Sustainable forestry?
                       The 'Sustainable Forestry Industry' project of the WBCSD 
                        started in 1994, when a group of companies led by Brazilian 
                        Aracruz Celulose and Finnish UPM-Kymmene initiated a study 
                        focusing on paper production. The study was commissioned 
                        from an external body (the International Institute for 
                        Environment and Development or IIED) and involved consultation 
                        with various stakeholders. The report 'Towards a Sustainable 
                        Paper Cycle' was published in June 1996.33 The next step 
                        was the creation of the 'Forest Dialogue', which included 
                        land owners, the forest industry, some NGOs and the World 
                        Bank.34 The goal of the dialogue, co-chaired by the WBCSD 
                        and the World Resources Institute (WRI), was to develop 
                        a consensus vision on the world forests and a range of 
                        concrete issues, such as mutual recognition of certification 
                        schemes for forestry industry practices.35
                        ------------------------------------------------------------------------
                       WBCSD veteran Stephan Schmidheiny, a major force behind 
                        the WBCSD's influential campaign around the 1992 Earth 
                        Summit, has a great personal stake in the 'Sustainable 
                        Forestry' project. Schmidheiny, whose fortune comes from 
                        his Swatch watches and from his investments in the asbestos 
                        industry, has since 1982 invested heavily in Chilean forests. 
                        He owns 85% of Terranova, a Chile-based company with plantation 
                        forestry operations (mainly pines) in Chile, Brazil and 
                        Venezuela. Another Schmidheiny-owned company has teak 
                        plantations in Panama and Guatemala.36 Almost all of his 
                        forests are recent plantations, for which he has applied 
                        to get Forestry Stewardship Council accreditation. 'Sustainable 
                        Forestry' project just happens to be working on the sensitive 
                        issue of forest certification. Referring to the work of 
                        the Forest Dialogue, Schmidheiny commented that 'the challenge 
                        is reforming the poor performers in industry, and in keeping 
                        fringe NGOs from counterproductive actions.'37
                        ------------------------------------------------------------------------
                       Certification is a controversial issue in the international 
                        debate about sustainable forests. The Forest Stewardship 
                        Council (FSC) is the only certification scheme respected 
                        by most forest campaign groups. Other certification schemes, 
                        the World Rainforest Movement (WRM) concludes, are "merely 
                        aimed at 'greenwashing' logging activities".38 While more 
                        reliable than other schemes, WRM states, "the need perceived 
                        by the FSC to supply the world market with as much certified 
                        wood as possible" is at odds with sustainability.39 The 
                        FSC has increasingly awarded certification to wood coming 
                        from large-scale monocrop tree plantations, which is far 
                        from sustainable forestry. Tree plantations, WRM points 
                        out, often cause deforestation and degradation of other 
                        ecosystems. These pseudo-forests moreover frequently have 
                        abominable impacts on local communities, who lose land 
                        and livelihood to give space to corporations producing 
                        wood for the global markets.
                        ------------------------------------------------------------------------
                       The credibility of the self-proclaimed quest for sustainable 
                        forestry is seriously undermined by the shameful record 
                        of the two corporations that initiated the project. UPM-Kymmene 
                        is heavily criticised by forest campaign groups for its 
                        damaging activities in Indonesia, misconduct that continued 
                        after the launch of the 'Sustainable Forestry Industry' 
                        project. In 1997, the Finnish wood products giant got 
                        a paper plant in Changsu, China, which processes pulp 
                        from PT Riau Anadalan Pulp and Paper (RAPP), the second 
                        largest pulp producer of Indonesia.40 RAPP's mill in Riau, 
                        Sumatra, was expanded with a $750 million investment package 
                        supported by the Finnish and Swedish export credit agencies. 
                        The Riau mill produces 750.000 tones of pulp each year 
                        by logging the natural rainforest, substituting over 50 
                        species of tropical hardwood for acacia plantations. Local 
                        communities have suffered severe impacts, the river essential 
                        for their livelihood has been polluted, they have been 
                        evicted from their lands with no compensation and have 
                        faced physical violence when protesting. UPM-Kymmene pulled 
                        out of RAPP, but still uses RAPP's pulp for its paper 
                        production in China.41
                       The other founder of the WBCSD forestry project, Aracruz 
                        Celulose, specialises in bleached eucalyptus pulp. The 
                        company is particularly infamous for its destructive social 
                        and environmental impact in the Brazilian states of Bahia 
                        and Espirito Santo. Aracruz has flooded the regions with 
                        extensive monoculture plantations and uprooted indigenous 
                        peoples such as the Guarani and the Tupinikim from their 
                        lands. It has turned the Mata Atlantica rainforest into 
                        a green eucalyptus desert. Aracruz' application for FSC 
                        certification has intensified environmental campaigning 
                        against the company, which has recently joined hands with 
                        Finnish-Swedish forest giant Stora Enso.42
                        ------------------------------------------------------------------------
                       Sustainable mining?
                       The Global Mining Initiative (GMI) was established in 
                        1999 by nine major mining companies.43 The initiative 
                        was later joined by around 20 other corporations, as well 
                        as by the World Bank, UNEP, IUCN and some universities. 
                        Under the wings of the WBCSD, the GMI initiated the 'Mining, 
                        Mineral and Sustainable Development' project (MMSD), and 
                        commissioned the IIED to carry out what was presented 
                        as a major consultative effort. The result was the report 
                        'Breaking New Ground: Mining, Minerals and Sustainable 
                        Development', which was released on May 1st. The report 
                        seems less corporate-biased than expected and it acknowledges 
                        a lot of the problems caused by the mining industry, including 
                        environmental destruction and negative impacts on local 
                        communities. The proposed agenda for change, however, 
                        hardly goes beyond recommending the mining companies to 
                        develop a sustainable development policy and for the industry 
                        as a whole to draft a declaration and a code of conduct. 
                        The inadequate conclusions reflect the fact that the project 
                        did not address fundamental questions such as whether 
                        mining, and particularly mining for uranium or fossil 
                        fuels, is in fact inherently unsustainable.
                       After a final Global Conference held in Toronto in May 
                        2002, the activities of the GMI will be continued by the 
                        International Council on Metals and Mining (ICMM), "the 
                        new global leadership body for the industry".44 Meanwhile, 
                        the GMI has been submitted to the UN secretariat as a 
                        Type II outcome of the Johannesburg summit.45 While ICMM 
                        plans to use the GMI in Johannesburg, there are also ambitious 
                        follow-up plans underway.46
                       A less public goal is to improve the reputation of the 
                        mining industry. RJ McNeilly, President of BHP Minerals, 
                        made no secret of this when addressing an industry audience. 
                        He explained how mining companies in the future will be 
                        judged on sustainability impacts, which will in effect 
                        determine their license to operate. 'I am sure we all 
                        agree that industry cannot afford to ignore negative perceptions," 
                        McNeilly stated. 47 While many in the industry are preoccupied 
                        with image, some in the WBCSD seem genuinely committed 
                        to change. Richard Sandbrook, the WBCSD's MMSD coordinator, 
                        defined the project as "a honest appraisal of where the 
                        companies, governments, labour and civil society are within 
                        the sustainable development paradigm and then an honest 
                        attempt to do better."48 The problem, however, is that 
                        "better" does not equal sustainable. As long as industry 
                        refuses to go beyond more eco-efficient resource use and 
                        other techno-fixes, their impact on the environment and 
                        communities will remain unacceptable. Such critique is 
                        not warmly welcomed. "You are damned if you do and damned 
                        if you do not when trying to change things in a different 
                        way," Sandbrook feels.
                       Boycotting Rio+10
                       The attempts by the mining industry to define mining 
                        as a sustainable economic activity have made many campaign 
                        groups reject the MMSD process and the GMI initiative. 
                        At the Prep-com in Bali, 74 representatives of affected 
                        communities and other activists met to strategise. While 
                        many of these groups do work with the mining industry 
                        to reduce its impact on communities and the environment, 
                        they condemn "the mining industry's propaganda that seeks 
                        to legitimise this unsustainable industry."49
                        ------------------------------------------------------------------------
                       At the Bali Prep-com, mining campaigners highlighted 
                        the continued malpractices of numerous corporations involved 
                        in the GMI and the MMSD project. The South African Anglo-American 
                        Corporation was accused of donating a multimillion amount 
                        to the WSSD while "leaving behind a legacy of billions 
                        of dollars of damage to the environment and communities 
                        around Johannesburg itself." US-based Newmont, the world's 
                        largest gold mining company, has caused human, ecological 
                        and economic damage on all five continents. At its Nusa 
                        Tenggara site in Indonesia, Newmont dumps 120,000 tons 
                        of waste into the coastal waters of Sumbawa, thereby causing 
                        serious pollution and destruction of people's livelihoods. 
                        Placer Dome, from Canada, has abandoned the Philippines 
                        after causing one of the world's worst mining disasters 
                        on the Island of Marinduque.
                       Rio Tinto's operations have provoked the creation of 
                        a worldwide coalition to resists its abuses. The company 
                        has conducted mining activities within the Poboya protected 
                        area in Indonesia, and "failed to heed the demands of 
                        indigenous communities to cancel a uranium mine in a World 
                        Heritage protected area in Australia."50
                        ------------------------------------------------------------------------
                       The outcome of the mining caucus was a joint decision 
                        to boycott the WSSD process. Mining campaigners agreed 
                        that participation in the process "had not actually furthered 
                        efforts for the recognition of human rights and ecological 
                        justice."51 "Instead", they concluded, the process "had 
                        been co-opted in an attempt to validate the activities 
                        of the G8 and large corporations." "The inclusion of 'sustainable 
                        mining' as a concept was a direct result of lobbying by 
                        the Global Mining Initiative, a campaign arm of some of 
                        the largest mining corporations," the caucus states. "Human 
                        rights and ecological justice cannot be priorities in 
                        a conference sponsored by transnational corporations, 
                        most of which are the worst polluters on the planet", 
                        the caucus adds in its explanation of the decision to 
                        boycott the Johannesburg summit.52
                       In sharp contrast with the feeble MMSD recommendations, 
                        the mining caucus demanded effective solutions, such as 
                        a moratorium on all new mines and the immediate shutdown 
                        of existing mines when communities demand it. They called 
                        for a ban on destructive mining technologies, abolishment 
                        of child labour in all mines as well as for respect and 
                        upholding of the rights and welfare of peoples and communities.
                       Wake-up call
                       The protests from the mining caucus are unlikely to make 
                        industry rethink the merits of its 'sustainable mining' 
                        campaign. More likely, the WBCSD will attempt to portray 
                        the mining caucus as irresponsible radicals. Undoubtedly 
                        they will find other, more 'pragmatic' NGOs who are still 
                        willing to endorse the GMI. Chances are the project will 
                        still get the UN's seal of approval in Johannesburg as 
                        an official Type II summit outcome. If this happens, the 
                        corporate co-optation of the UN will have reached new 
                        heights and the UN's credibility will suffer dramatically. 
                        The corporate bias in the Rio+10 process alienates large 
                        parts of the movements which are most genuinely committed 
                        to social and environmental change. The caucus' decision 
                        to boycott the summit is a wake-up call to the UN leadership, 
                        governments and parts of civil society. A drastic change 
                        of course is needed to save the rapidly degenerating Rio+10 
                        process from turning into a fullblown scandal.
                       Thanks to Tove Selin, Ivana Jakubkova and many others.
                       For more on corporate greenwash and Rio+10, visit the 
                        Greenwash Academy: http://www.earthsummit.biz/
                        ------------------------------------------------------------------------
                       Notes
                        1. Yuri Onodera, FoE Japan, Update on PrepCom IV circulated 
                        to FoE groups, June 2002.
                        2. Two recommended analyses of the implications of such 
                        conflicts are: Johannesburg Watch: Why Trade and Finance 
                        Groups Should Get Involved in the World Summit Process, 
                        Celine Tan, Third World Network, July 2002 and Yuri Onodera, 
                        FoE Japan, Update on PrepCom IV, circulated to FoE groups, 
                        June 2002. 
                       3. "White House Hopes Summit Will Emphasise Partnerships 
                        Between Government, Industry." International Environment 
                        Daily, June 21 2002. 
                       4. For more info on the controversy around Type II outcomes, 
                        see: Rio+10 and the privatisation of sustainable development, 
                        Corporate Europe Observer, issue 11, May 2002.
                        5. In Cochabamba, Bolivia, prices hikes following privatisation 
                        led to a popular uprising, causing the government to intervene. 
                        Energy privatization in South Africa has resulted in thousands 
                        of people being cut off from energy delivery. Particularly 
                        the poorest, in areas like the Johannesburg suburb Soweto, 
                        cannot afford the increased fees charged by the privatised 
                        Eskom corporation, a leading member of the BASD. The victims 
                        of privatisation have organised themselves in the Anti-Privatisation 
                        Forum, which will also be actively involved in civil society 
                        events parallel to the WSSD. For an extensive analysis 
                        of the impacts of outsourcing water supply to private 
                        corporations, see for instance Water in Public Hands, 
                        Public Services International (2002) and visit the PSI 
                        website at www.world-psi.org
                        6. See BASD website: www.basd-action.net 
                       7. A Business Sector Contribution to the Fourth Session 
                        of the Preparatory Committee for the United Nations World 
                        Summit on Sustainable Development, Reuel Khoza (Chairman 
                        Eskom), speech at the PrepCom IV, Bali, Indonesia, 29 
                        May 2002. 
                       8. The Global Compact has gained legitimacy in the eyes 
                        of many due to the fact that it has also been endorsed 
                        by NGOs such as WWF or Amnesty International. Many other 
                        civil society groups, united in the Alliance for a Corporate-Free 
                        UN, continue to challenge the Global Compact and the trend 
                        of corporate co-optation of the UN. 
                       9. Business ready to take action on Summit goals, Statement 
                        by Mark Moody-Stuart at the plenary session on partnerships, 
                        Bali, 6th June 2002. 
                       10. WBCSD executive member update, June 2002. 
                       11. Ibid. 
                       12. 'The Russel Column', Tomorrow, July 2002. 
                       13. Ibid. 
                       14. WBCSD executive member update, June 2002. 
                       15. WSSD Prepcom IV Highlights, May 28 2002, Earth Negotiations 
                        Bulletin, vol 22, n.32 
                       16. "Sustainability Summit Preparatory Session Ends With 
                        Agreement on 80 Percent of Text", International Environment 
                        Daily, June 10 2002. 
                       17. Business proposes partnerships for action, Lord Holme 
                        of Cheltenham (BASD Vice-Chairman), Opening Address, Multi-Stakeholder 
                        Dialogue Opening Plenary Session, PrepCom IV - Bali, Indonesia, 
                        29 May 2002. 
                       18. WBCSD executive member update, June 2002. 
                       19. For more background information on the WBCSD and 
                        its hijacking of the Earth Summit, see: Europe Inc., Corporate 
                        Europe Observatory, 2000, chapter 16. 
                       20. Phil Watts has chaired the WBCSD since January 2002, 
                        former chairman is Chad Holliday, CEO of Dupont. The Executive 
                        Committee members are Rodney Chase, deputy CEO of BP, 
                        Teruaki Masumoto, vice-president of Tepco, Pasquale Pistorio, 
                        CEO of STMicroelectronics and Sir Robert Wilson, executive 
                        chairman of Rio Tinto.
                        21. "Shaping a deal for the Johannesburg 2002 Summit". 
                        Claude Fussler, speech at the High Level Seminar on Globalisation, 
                        Sustainable Development and the Europea Union's external 
                        policies, Green Globe Task Force / World Wide Fund for 
                        Nature, Brussels, 22-23 October 2001. 
                       22. State of Planet is Getting Worse, but for Many it's 
                        Still 'Business as Usual', UNEP Press Release, Paris/Nairobi, 
                        May 15 2002. 
                       23. "Sustainability profile 3: Advertising", Environment 
                        Daily 1246, 28 June. The report is done by the European 
                        Association of Communication Agencies (EACA) and the World 
                        Federation of advertisers (WFA). 
                       24. Idem.
                        25. See WBCSD website: www.wbcsd.ch
                        26. Foreword by Bjorn Stigson of Sector projects, WBCSD 
                        brochure launched in 28 May 2002 in Bali.
                        27. Summit Focus n.1 
                       28. The report was produced by the Massachusetts Institute 
                        of Technology and Charles River Associates
                        29. WBCSD mobility report attracts fire from NGOs, 12 
                        April 2002.
                        30. They Say: People Desire Mobility, by Ivana Jakubkova, 
                        Carbusters. 
                       31. Participants entering the stakeholder dialogue were 
                        given copies of the Ultimate Greenwash Award which the 
                        WBCSD has received from Corpwatch.
                        32. They Say: People Desire Mobility, by Ivana Jakubkova, 
                        Carbusters. 
                       33. Working group members are Anova Holding (Schmidheiny's 
                        company), Aracruz Celulose, BCSD Gulf of Mexico, Companhia 
                        Vale do Rio Doce, Environmental Resources Management Group, 
                        Fletcher Challenge, Gerling-Konzern Insurances, GrupoNUEVA, 
                        Mitsubishi, Royal Philips Electronics, SGS Societe Generale 
                        de Surveillance Holding, Shell International, Soane Investimentos, 
                        SOPORCEL - Sociedade Portuguesa de Papel, Stora Enso, 
                        Procter & Gamble, UBS, UPM-Kymmene and Weyerhaeuser. 
                       34. Forest dialogue members are: Nigel Sizer -WRI, Scott 
                        Wallinger -WBCSD/Westvaco, Justin Stead -WWF, Steven Bass- 
                        IIED, and representatives from Aracruz, International 
                        Paper, UPM-Kymmene, Shell Natural Resources, Private Forest 
                        Owners (3), Imazon, IRG, IFBWW, Greenpeace, IUCN, WB, 
                        RCEEE, Russian Forest Industry and Yale University Forest 
                        Forum. The forestry project is currently chaired by the 
                        CEOs of Westvaco and International Paper and co-chaired 
                        by the CEOs of Aracruz and UPM-Kymmene. 
                       35. The Forest Dialogue also aims to develop effective 
                        actions to combat illegal logging, better understanding 
                        of deforestations causes, the creation of new public-private 
                        partnerships to address forest issues and a greater recognition 
                        of the environmental benefits of wood products. 
                       36. Terranova owns 296,000 acres of forests in Chile, 
                        20,000 acres in Brazil and 280,000 in Venezuela. The vast 
                        majority are pine plantations, although 80,000 acres of 
                        the company's forests in Chile are natural forests. Panama 
                        and Guatemala are teak and natural forests. Terranova 
                        produces doors, moldings, doorskins and fiberboard, mostly 
                        exported to the US market. Source: Forest and Globalisation: 
                        a business perspective, keynote address by Stephan Schmidheiny, 
                        at the 10th anniversary of the Yale School of Forestry 
                        and Environmental Studies, 7 October 2000. 
                       37. Idem. 
                       38. Is certification the solution? WRM website, Http://www.wrm.org.uy 
                       39. Idem. 
                       40. RAPP belongs to APRIL (Asia Pacific Resources International 
                        Limited). 
                       41. Information on UPM-Kymmene/APRIL found on the Friends 
                        of the Earth Finland website http://www.maanystavat.fi/april/ 
                       42. Information on Aracruz Celulose from the World Rainforest 
                        Movement bulletin. http://www.wrm.org.uy 
                       43. BHP, Anglo American, Noranda, WMC Resources, Phelps 
                        Dodge, Placer Dome, Rio Tinto, Newmont, Codelco. These 
                        nine companies, together with Billiton, comprise the WBCSD's 
                        Mining and Metal Working Group.
                        44. http://www.basd-action.net 
                       45. According to Richard Sandbrook, WBCSD representative 
                        for the MMSD project, the Type II outcome was not the 
                        idea when the project was designed, the link to Rio+10 
                        was just "another political incentive". Sandbrook explains, 
                        "Industry does not expect much of Johannesburg, so they're 
                        putting all concentration on building a follow up in ICMM, 
                        based on the MMSD". Email correspondence with Richard 
                        Sandbrook, 18 June 2002. 
                       46. "As part of its future work program, and in conjunction 
                        with the WSSD, the ICMM will advance public-private partnerships 
                        for consideration. The partnerships will address reporting 
                        guidelines, community development management tools and 
                        biodiversity conservation." GMI initiative listed under 
                        the BASD partnerships for the WSSD. 
                       47. The Global Mining Initiative: Changing Expectations 
                        - Meeting Human Needs and Aspirations, by R J McNeilly, 
                        Executive Director and President BHP Minerals, 2000 Minerals 
                        Industry Seminar, Mineral Council of Australia, June 7 
                        2000.
                        48. Email correspondence with Richard Sandbrook, 18 
                        June 2002. 
                       49. Mining Multinationals: The Problem, not the Solution, 
                        International Mining Workshop, Bali, 30 May 2002.
                        50. Idem. 
                       51. Affected Communities and Non-Governmental Organizations 
                        Boycott the WSSD, by Tracey Glynn for JATAM Mining Advocacy 
                        Network, June 28 2002, in Drillbits & Tailings, volume 
                        7, n.5, 30 June 2002. No Tears for the WSSD, Statement 
                        of the participants of the International Mining Workshop, 
                        Bali, 4 June 2002.
                        52. Idem.
                       
                         
                          
                         
                      
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