Greenwash

Emotional Responses
Cultivating Trust
Emphasising the Positive

Environmental public relations involves the use of the media, educational institutions, community forums, conferences, and talk-back radio. These more traditional forums are also being supplemented with many more made possible by emerging technologies:

Satellite feeds, customized and localized 800-numbers and telemarketing capabilities, computer bulletin boards, advanced mail list merge/purge capabilities, CD ROM publishing, simultaneous multi-location fax transmission, videobrochures, interactive video, electronic couponing, and home shopping networks didnÕt exist a decade ago. All these technologies represent ways to reach audiences more directly and efficiently than ever before. (Hallahan 1994)

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Hallahan, Kirk, (1994) 'Public relations and the circumvention of the press', Public Relations Quarterly, vol. 39, no. 2: 17-9.