Public relations (PR) is a major tool by which business manages democracy. In the US, for example, PR specialists and managers outnumber mass media editorial staff by around 4 to 1.
The public relations industry describes its own activities as being based on two premises:
• That in a modern democracy every organisation, from the national government to the corner store, survives ultimately only by public consent
• That the consent of the public cannot exist in a communications vacuum.
Fraser P. Seitel, in his Public Relations textbook, says that “Much more than customers for their products, managers today desperately need constituents for their beliefs and values.” Public relations provides publicity for products and services but it also sells corporate images, goals and philosophies, political programs, and social ideas.
In the case of a business-managed democracy public relations is also about ensuring "public and political compliance" with the political agendas and policies advocated by business interests.