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Hill and Knowlton

Hill and Knowlton has more than 1,200 employees and 50 offices in 20 countries and works with more than 70 associate companies. it's clients have included governments from all over the world including Turkey, Peru, Israel, Egypt, Indonesia, Slovenia, the Czech Government, the Duvalier regime in Haiti and the People's Republic of China after Tiananmen Square.

Hill and Knowlton have helped to keep petrol taxes low on behalf of the American Petroleum Institute, have campaigned for deregulation for the American Truckers Association, been retained by apple growers to fight claims about Alar, worked with the American Association of Advertising Agencies to clean up the image of advertising, helped the National Conference of Catholic Bishops oppose abortion, and advised supporters of the Rev. Sun Myung Moon.

Hill and Knowlton tells potential clients, "If your company or organisation faces a challenge from central, state or local government, you will need to campaign. Hill and Knowlton's worldwide Public Affairs practice organises campaigns which draw on professional expertise in policy forecasting, media relations, grass-roots communications and direct political advocacy." Additionally, Hill and Knowlton helps companies to identify and create sponsorship opportunities in areas such as education, conservation and charity.

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References:

Carlisle, Johan, (1993) 'Public Relationships: Hill and Knowlton, Robert Gray, and the CIA', CovertAction, vol. , no. 44: 19-25.

Hill and Knowlton, Web site.(tends to crash in Netscape)

Hill and Knowlton, Australia, Web site.

Landler, Mark and Richard A. Melcher, (1991) 'The PR Problem at Hill & Knowlton', Business Week, vol. 3229, no. 2 September: 50.

Pratt, Cornelius B, (1994) 'Hill & Knowlton's Two Ethical Dilemmas', Public Relations Review, vol. 20, no. 3: 277-94.

Roschwalb, Susanne A., (1994) 'The Hill & Knowlton Cases: A brief on the controversy', Public Relations Review, vol. 20, no. 3: 267-76.

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Additional Resources:

Laird, Pamela W. (1999) Review of Karen S. Miller The Voice of Business: Hill & Knowlton and Postwar Public Relations, Economic History Services, Sep 9.

Leaked Hill and Knowlton memo, NBC, 9 September 1997.

 

Hill and Knowlton's Involvement in Gulf War:

How Hill & Knowlton helped sell Desert Storm. How the "Incubator" story was manufactured. The Independent Institute, 1993.

Darl Turner, Hill & Knowlton: Exporting Propaganda Engineering Warfare through Public Relations, 1998.

John Stauber and Sheldon Rampton. How the public relations industry sold the Gulf War to the US -- The mother of all clients, Blazing Tattles (BT) May 1996.

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© 2003 Sharon Beder