Business-Managed Democracy

• Introduction

• School Funding

• Commercialism
• Classroom Materials
  • Material Producers
  • 'Educational' Websites
  • Product Placement
• Product Sales
  • Soft Drink Sales
  • Junk Food Sales
  • Fundraising
  • Coupon Redemption
• Direct Advertising
  • Naming Rights
  • Broadcasting
  • Computer/Internet
  • Field Trips/Theatre
  • Book Covers
  • Other Advertising
• Corporate Promotion
  • Contests
  • Scholarships
  • Incentive Schemes
  • Sponsorships
• Market Research
• References

• Sponsored Materials

• Business Campaigns

• Schools as Businesses

• Standardised Curricula

• School Choice

• Privatising Schools


 

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Business-Managed Education

Corporate Promotion in Schools

Corporate promotion does not necessarily aim to sell goods directly, but to foster brand loyalty in children over time, through familiarity gained from exposure to corporate brands and their positive association with school activities, as well as implicit messages about branded products.

Corporate promotions include:

Contests Scholarships Incentive schemes Sponsors/Donors

 

Contributers' Updates and Examples

If you have any examples or updates you would like to contribute please email them to me and I will add them here. Please give references for where you sourced the information.