Business-Managed Democracy

• Introduction

• School Funding

• Commercialism
• Classroom Materials
  • Material Producers
  • 'Educational' Websites
  • Product Placement
• Product Sales
  • Soft Drink Sales
  • Junk Food Sales
  • Fundraising
  • Coupon Redemption
• Direct Advertising
  • Naming Rights
  • Broadcasting
  • Computer/Internet
  • Field Trips/Theatre
  • Book Covers
  • Other Advertising
• Corporate Promotion
  • Contests
  • Scholarships
  • Incentive Schemes
  • Sponsorships
• Market Research
• References

• Sponsored Materials

• Business Campaigns

• Schools as Businesses

• Standardised Curricula

• School Choice

• Privatising Schools


 

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Business-Managed Education

Corporate Scholarships

Many firms sponsor and fund scholarships as a way of associating their brands with educational endeavours.

Examples

US

Reference: Samuels & Associates, ‘Food and Beverage Marketing on California High School Campuses Survey: Findings and Recommendations’, Public Health Institute, March 2006. 45 percent of Californian schools participated in scholarship programs run by food and beverage companies. Reference: Alex Molnar, ‘The Ninth Annual Report on Schoolhouse Commercialism Trends: 2005-2006’, Tempe, AZ, Commercialism in Education Research Unit (CERU), Arizona State University, November 2006, p. 9. Companies such as Coca-Cola, McDonalds and Wendy’s fund scholarship programs. Reference: Toyota Motor Sales, ‘Toyota Awards $1 Million in Scholarships to 100 High School Seniors’, Reuters, 10 June 2009. In 2009 Toyota gave 100 high school seniors college scholarships worth a total of $1 million.

Canada

Reference: Alex Molnar, ‘The Ninth Annual Report on Schoolhouse Commercialism Trends: 2005-2006’, Tempe, AZ, Commercialism in Education Research Unit (CERU), Arizona State University, November 2006, p. 9. Toyota funds fifteen $5000 scholarships for students who have excelled in environmental community service. This not only advertises the Toyota brand but associates it with environmental protection at a time when car manufacturers are being criticised for their contribution to air pollution. Reference: Ian Robertson, ‘Coming to a school near you: The Future Shop lab’, Toronto Sun, 17 April 2009. Future Shop provides 55 students with scholarships

Contributers' Updates and Examples

If you have any examples or updates you would like to contribute please email them to me and I will add them here. Please give references for where you sourced the information.