The names of corporate front groups are carefully chosen to mask the real interests behind them but they can usually be identified by their funding sources, membership and who controls them. Some front groups are quite blatant, working out of the offices of public relations firms and having staff of those firms on their boards of directors. For example
sensible majority and opposed to environmentalist scaremongering. However its first spokesperson was director of the British Aggregates Association (BAA). The Alliance shared a phone number with BAA and Cloburn quarry and its web domain name was also registered to Cloburn quarry. It argues that we should adapt to climate change rather than try to prevent it. 